Patricia Hernandez, Ph.D.

Patricia Hernandez, Ph.D.

Assistant Professor of Communication Studies

Department: Arts & Sciences
Office Phone: (951) 343-3979
Email Address:
Office Location: Tyler Plaza Suite 200
Office Hours: By appointment


Degree Major Emphasis Institution Date
Ph.D. Mass Communication University of Wisconsin at Madison 2012
M.S. Life Sciences Communication University of Wisconsin at Madison 2007
B.S. Management of Health and Fitness Northern Michigan University 2005

Classes Taught

Undergraduate Courses Taught: Public Relations, Interpersonal Communication, Forensic Workshop, Rhetorical Criticism, Organizational Communication, Communication Theory, Persuasion and Social Influence, Public Speaking, Global Digital Engagement,
Graduate courses: History & Theory of Public Relations, Public Relations Research and Evaluation, Critical Thinking & Crisis Management, New Media Strategies, Public Relations Social and Physical Campaigns, Communication Theory, Media Effects, Risk Communication

Course Development: History and Theory of Public Relations, Critical Thinking and Crisis Management, New Media Strategies, Public Relations Social and Physical Campaigns, Interpersonal Communication, Organizational Communication, Applied Public Speaking, Persuasion, Communication Theory, Oral Communication, Global Digital Engagement, Media Effects on Communication Behavior, Communication Theory, Rhetorical Criticism, Graduate Capstone Project, Global Intercultural Communication, Risk Communication

Academic Areas / Scholarly Interests

Media Effect, Social Media, Health Communication, Children and Media, Intercultural Communication

Teaching Experience at Institutions Other than CBU

Digital Studies Initiative University of Wisconsin - Madison
Communication: Inquiry & Exposition, 100
University of Wisconsin- Madison
Cancer Communication, University of Wisconsin – Madison
Personnel Wellness - Northern Michigan University

Research, Presentations, and Publications

Mares, L., Braun, M. and Hernandez, P. Pessimism and anxiety: Effects of tween sitcoms on expectations, feelings, and moral reasoning about peer relationships in school.  Media Psychology (accepted February, 2012).
Shaw, B., Han, J.Y., Kim, E., Gustafson, D., Hawkins, R. P., Cleary, J., Mctavish, F., Pingres, S. Eliason (Hernandez), P. and Lumpkins, C. (2007) Effects of prayer and religious expression  within computer support groups on women with breast cancer. Psycho – Oncology, 16(7) 676-8

Hernandez, P. (August, 2013) Muslim American Youth and Identity.  AEJMC, Washington DC

Cacciatore, M., and Hernandez, P. (November, 22, 2008) The role of emotions on information processing: Biofeuels. MAAPOR, Chicago, IL
Hernandez, P. (May14, 2008) Online interactive cancer communication services and positive health outcomes in women with breast cancer.  AAPOR, New Orleans, LA
Hernandez, P. and Cook, A. (April, 14, 2005).  Relationship between the first year experience program and college students’ perception of social support. AAPHERD, Chicago, IL

Social Media Seminar, Downtown Riverside Partnership
Riverside CA September 2013

First Year Lessons
California Baptist University Fall Faculty Retreat, August 2013

Interactive Course Design
Blackboard Teaching and Learning Conference, UCLA November 2012

Media and Public Relations Panel
PRSSA meeting at California Baptist University, September 2012

Israel: Cultural Diversity, 2008
Queen of Peace, Madison, Wisconsin
Israeli Media and Society, 2007
Global Life Sciences Communication, University of Wisconsin – Madison
Exercise and Diabetes, 2005
Bay De Noc Community College, Escanaba, Michigan
Sports Programming in Rwanda, 2005
Health Education, Northern Michigan University
Technology to Enhance Learning, 2005
Undergraduate Research Symposium, Northern Michigan University

Church Membership / Activities

Marketing Team
Children’s Ministry

Community Service / Involvement

  • PRSA Ethics Committee
  • PRSA Events Committee member
  • Global Graduates and Partners Program, Madison, WI
  • Peer mentor for international graduate students
  • Healthy Classrooms, Madison, WI
  • Buckets for Hunger, Oregon, WI

Interests / Hobbies / Travel / Family

  • Running
  • Cycling
  • Basketball
  • Gourmet Cooking
  • International Travel

Personal Quote / Scripture / Philosophy of Education

 ”Education is not the filling of a pail, but the lighting of a fire”
-William Butler Yeats
The tragedy in life does not lie in not reaching your goal. The tragedy lies in having no goal to reach.
It is not a calamity to die with dreams unfulfilled, but it is certainly a calamity not to dream
-Benjamin E. Mays
Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, vision cleared, ambition inspired, and success achieved
- Helen Keller 
All I have seen teaches me to trust the creator for all I have not seen.
-Ralph Waldo Emerson
Therefore since we are surrounded by such a huge crowd of witnesses to the life of faith, let us strip off every  weight that slows us down especially the sin that so easily trips us up, and let us run with endurance the race god has set before us.
Hebrews 12:1
Don’t worry about anything; instead pray about everything. Tell God what you need and thank him for all he has done
Phil 4:6

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Online and Professional Studies
10370 Hemet Street Suite 200
Riverside, California 92503
Toll-Free: 877.236.1617
Local: 951.343.3900
Fax: 951.358.1181
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