Bachelor of Arts in Public Relations

Maryann Pearson, Ed.D., Program Director
Maryann Pearson, Ed.D., Faculty Lead

California Baptist University’s Public Relations major seeks to develop students' skills in professional-level public relations work including social media direction, media relations, event planning, campaigns for non-profits and businesses, and public relations writing.

The Public Relations major also develops students’ skills in professional-level research and investigation, interviewing and reporting, explanatory and analytical writing, editing, layout and design, and media law and ethics, in accordance with nationally accepted journalism standards. 

 

 

Poised for Success

After graduation, CBU public relations students are prepared to enter a diverse range of occupations, including:

  • Public/Media Relations
  • Journalism Research & Writing
  • News Reporting, Editing & Design
  • Broadcasting
  • Social Media
  • Magazine, Speech or Script Writing
  • Retail or Industrial Sales and Marketing
  • Brand Management
  • Advertising
  • Consumer Advocate
  • Sales and Marketing
  • Non-Profit work

 

The links below show the growing job market in the field of Public Relations.

 

Finish What You Started

If you’re ready to reach your professional and personal goals, the B.A. in public relations degree-completion program is ready to help. Attend the next information session to learn more about the B.A. in public relations major.

What are CBU's admissions requirements?
  • 24 transferrable units preferred
  • Minimum GPA of 2.0
  • Speak with an Admissions Counselor to discuss options at 951.343.3900 or cbuonline@calbaptist.edu
How much will my education at CBU cost?
  • Approximately 49 units to graduate depending on transferred units
  • Costs vary depending on the number of units transferred
  • Per unit cost is $495
How can I afford to go to CBU?
  • Financial assistance is available
  • The first step is to fill-out the FAFSA at www.fafsa.ed.gov
  • CBU’s FAFSA School Code: 001125
Contact Admissions

Phone: 951.343.3900
Email: cbuonline@calbaptist.edu


Program Requirements

Bachelor of Arts in Public Relations Major Program (49 units)

Prerequisites to Program

Oral Communications
Composition
Intermediate Composition

Lower Division Requirements (9 units)

Writing for Mass Media
Principles of Podcasting and Broadcasting
News Editing and Design

Upper Division Requirements (33 units)

Public Relations
Interpersonal Communication
Communication Theory
Rhetorical Criticism
Organizational Communications
Media Law, Ethics and Copyright
Editing for Print and Online Media
Magazine Writing
Applied Journalism Production
Public Relations Campaigns and Strategies
Principles of Marketing

Additional Program Requirements (7 units)

Overview of the Bible
Upper Division Christian Studies

Financial Aid Assistance Scenarios

Scenario 1 – Veteran’s Benefit Recipient
Full Time 9 units: fall, spring, summer
Veteran’s Benefits – Post 9/11 GI Bill &
CBU Yellow Ribbon Program

$14,403   Cost Estimate Per Year* (Tuition/Fees)
- $14,403   GI Bill and Yellow Ribbon Benefits
$0

Scenario 2 – Tuition Reimbursement and Loan Recipient
Full Time 9 units: fall, spring, summer
Tuition Reimbursement and Loan Recipient

$14,403   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$2,500   Employer Tuition Reimbursement**

Scenario 3 – Loan Recipient
Full Time 9 units: fall, spring, summer
Stafford Loan Recipient-Subsidized and Unsubsidized

$14,403   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$14,403   Subsidized & Unsubsidized Stafford Loan***
Examples Only: Assumes Eligibility by filing a FAFSA and meeting all eligibility criteria

* tuition costs based on cost per unit
** must be eligible to qualify
*** based on eligibility (assumes graduate level)

Financial Aid Assistance Scenarios

Scenario 1 – Veteran’s Benefit Recipient
Full Time 6 units: fall, spring, summer
Veteran’s Benefits – Post 9/11 GI Bill &
CBU Yellow Ribbon Program

$9,777   Cost Estimate Per Year* (Tuition/Fees)
- $9,777   GI Bill and Yellow Ribbon Benefits
$0

Scenario 2 – Scholarship and Loan Recipient
Full Time 6 units: fall, spring, summer
Scholarship and Loan Recipient

$9,777   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$2,500   Disablity Scholarship**

Scenario 3 – Loan Recipient
Full Time 6 units: fall, spring, summer
Stafford Loan Recipient-Subsidized and Unsubsidized

$9,777   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$9,777   Subsidized & Unsubsidized Stafford Loan***
Examples Only: Assumes Eligibility by filing a FAFSA and meeting all eligibility criteria

* tuition costs based on cost per unit
** must be eligible to qualify
*** based on eligibility (assumes graduate level)

Financial Aid Assistance Scenarios

Scenario 1 – Veteran’s Benefit Recipient
Full Time 12 units: fall, spring, summer
Veteran’s Benefits – Post 9/11 GI Bill &
CBU Yellow Ribbon Program

$18,885   Cost Estimate Per Year* (Tuition/Fees)
- $18,885   GI Bill and Yellow Ribbon Benefits
$0

Scenario 2 – Grant and Loan Recipient
Full Time 12 units: fall, spring, summer
Pell, Cal Grant & Stafford Loan Recipient

$18,885   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$5,645   Pell Grant (maximum estimate)**
$9,084   Cal Grant A (maximum estimate)**
$5,500   Stafford Loan***

Scenario 3 – Loan Recipient
Full Time 12 units: fall, spring, summer
Stafford Loan Recipient-Subsidized and Unsubsidized

$18,885   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$18,750   Subsidized & Unsubsidized Stafford Loan***
Examples Only: Assumes Eligibility by filing a FAFSA and meeting all eligibility criteria

* tuition costs based on cost per unit
** must be eligible to qualify
*** based on eligibility (assumes Independent Student, Junior grade level)

CBU Online
© 2014 California Baptist University
Online and Professional Studies
10370 Hemet Street Suite 200
Riverside, California 92503
Toll-Free: 877.236.1617
Local: 951.343.3900
Fax: 951.358.1181
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