Bachelor of Science in Marketing

Tailored for the working adult, the Bachelor of Science in Marketing degree-completion program from California Baptist University prepares students with the skills, knowledge and confidence to develop professionally and personally. A widely recognized and respected degree within and beyond the region’s business community, CBU’s B.S. in Marketing competitively positions individuals to advance in their existing careers, transition to new ones, and reach their professional goals.

Relevant and Well-Rounded Curriculum

The Bachelor of Science in Marketing degree offered through the Online and Professional Studies (OPS) division of California Baptist University will prepare students for various fields within the marketing profession allowing graduates to be competitive in the workforce. Marketing majors receive a foundation in core professional competencies including economics, finance, business law, international business, business analysis, and marketing in addition to the advanced marketing curriculum.

Douglas Lainson, Ph.D., Marketing
Douglas Lainson, MBA,
Faculty Lead

The pedagogical approach to the education process balances textbook theory with the real-world experience of the faculty to equip individuals with the skills and qualities required for professional excellence. The marketing program is designed to develop students’ potential for career advancement into the highest levels of the marketing profession. Not only does the marketing coursework provide the requisite formal and informal skills and knowledge for a successful career, it also provides the knowledge necessary to successfully engage the marketing profession on either the client side through skills in marketing management and retailing or the agency side with skills in promotions, marketing research, consumer behavior and integrated marketing communications.

The Bachelor of Science Marketing degree generates self-confident, productive marketing professionals who have had the opportunity to work on various projects on an individual basis as well as in functional teams. Upon graduation students will have performed and experienced many of the tasks required in various marketing positions and will possess the contemporary and practical knowledge and skills necessary to be successful in a constantly changing world.

What is Marketing?

CBU's Bachelor of Science in Marketing major is ideal for students who are interested in figuring out how consumers think, what they want, and how to bring products to market that satisfy consumer needs and wants. Individuals who are creative problem solvers and are able to persuasively communicate their ideas will enjoy the broad field of marketing. Majoring in marketing lays a solid foundation for students considering or furthering careers in sales, advertising, event promotions, or marketing research. CBU marketing students receive a foundation in economics, finance, business law, international business, accounting, and—of course—marketing. The online marketing program is structured to provide a foundation of courses in:

  • Sales
  • Consumer behavior
  • Marketing research
  • Marketing management
  • Marketing communications
  • Retailing

A Career Path In Demand

Bureau of Labor Statistics (BLS) suggests that marketing professionals continue to be in demand. According to the Occupational Outlook Handbook, the market for future marketing graduates looks very good:

  • All marketing jobs are projected to grow 14% from 2010 to 2020
  • Median pay for marketing managers with five years experience is $112,800
  • Median pay for promotion managers with five years experience is $83,890
  • With the changes seen in healthcare, technology, and social media, opportunities for marketing professionals will most likely accelerate

Professors with Working Knowledge

Dynamic forums for discussion and interaction, online marketing courses through CBU’s B.S. in Marketing degree-completion program connect aspiring professionals and accomplished faculty. CBU's faculty consists of quality professors who help to make sure that earning your degree online is an enriching and enjoyable experience.  As successful business professionals, mentors, as well as instructors, professors bring practical, applicable working knowledge into the classroom, and into the hands of students.

Finish What You Started

CBU's B.S. in Marketing is a specially designed degree for working adults who are looking to finish what they've already started. An accelerated degree program which can be completed in as little as 16 months, the B.S. in Marketing is aimed to be helpful for students who desire to earn their degree while working. A major in Marketing from CBU's Online and Professional Studies allows students to earn their bachelor's degree at an accelerated pace. With courses offered in online and hybrid format, students have the opportunity to complete their coursework around their own schedule. The accelerated marketing degree offered through CBU's OPS provides an excellent opportunity for undergraduate degree-completion.

The Value of the CBU Degree

Online and Professional Studies is designed to respond to the needs of the "new normal" generation of students - the non-traditional student that balances professional and family responsibilities while advancing their education. With individual advisors who assist students throughout their time completing the Bachelor of Science marketing online degree completion program, students are able to focus on what is important and avoid any confusion. An affordable and flexible option for individuals seeking to further their education, CBU/Online provides an excellent education that is challenging yet rewarding for those who desire a quality learning experience.

In keeping with CBU’s mission, the B.S. in Marketing distance learning degree program integrates faith into coursework as it applies to developing marketing professionals with strong work ethics and moral character who are prepared to find and fulfill their purpose — professionally as well as personally.

Take the Next Step

To learn more about CBU's Bachelor degree in Marketing online degree completion program and how to apply, please attend an upcoming Online & Professional Studies Information Session. If you’re ready to advance your knowledge, skills and career, start by applying online. We look forward to helping you reach your professional and personal goals.

What are CBU's admissions requirements?
  • 24 transferrable units preferred
  • Minimum GPA of 2.0
  • Speak with an Admissions Counselor to discuss options at 951.343.3900 or cbuonline@calbaptist.edu
How much will my education at CBU cost?
  • Approximately 49 units to graduate depending on transferred units
  • Costs vary depending on the number of units transferred
  • Per unit cost is $511
How can I afford to go to CBU?
  • Financial assistance is available
  • The first step is to fill-out the FAFSA at www.fafsa.ed.gov
  • CBU’s FAFSA School Code: 001125
Contact Admissions

Phone: 951.343.3900
Email: cbuonline@calbaptist.edu


Bachelor of Science in Marketing

Program requirements include coursework to complete the designated major, the Christian Studies general education requirement, and in some cases, upper division electives. To complete a degree students must complete all major, general education and degree requirements.

Bachelor of Science in Marketing Major Program (49 units)

Prerequisites

Macroeconomics
Composition
Intermediate Composition
Intermediate Algebra

Lower Division Requirements (12 units)

Principles of Accounting I
Principles of Accounting II
Microeconomics
Business IT Application

Upper Division Requirements (33 units)

Business Finance
Business Statistics
International Business
Management with Biblical Foundation
Business Law
Retailing and Merchandising
Marketing Research
Principles of Marketing
Integrated Marketing Communications
Consumer Behavior
Marketing Management

Additional Program Courses (4 units)

Overview of the Bible

Financial Aid Assistance Scenarios

Scenario 1 – Veteran’s Benefit Recipient
Full Time 9 units: fall, spring, summer
Veteran’s Benefits – Post 9/11 GI Bill &
CBU Yellow Ribbon Program

$14,403   Cost Estimate Per Year* (Tuition/Fees)
- $14,403   GI Bill and Yellow Ribbon Benefits
$0

Scenario 2 – Tuition Reimbursement and Loan Recipient
Full Time 9 units: fall, spring, summer
Tuition Reimbursement and Loan Recipient

$14,403   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$2,500   Employer Tuition Reimbursement**

Scenario 3 – Loan Recipient
Full Time 9 units: fall, spring, summer
Stafford Loan Recipient-Subsidized and Unsubsidized

$14,403   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$14,403   Subsidized & Unsubsidized Stafford Loan***
Examples Only: Assumes Eligibility by filing a FAFSA and meeting all eligibility criteria

* tuition costs based on cost per unit
** must be eligible to qualify
*** based on eligibility (assumes graduate level)

Financial Aid Assistance Scenarios

Scenario 1 – Veteran’s Benefit Recipient
Full Time 6 units: fall, spring, summer
Veteran’s Benefits – Post 9/11 GI Bill &
CBU Yellow Ribbon Program

$9,777   Cost Estimate Per Year* (Tuition/Fees)
- $9,777   GI Bill and Yellow Ribbon Benefits
$0

Scenario 2 – Scholarship and Loan Recipient
Full Time 6 units: fall, spring, summer
Scholarship and Loan Recipient

$9,777   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$2,500   Disablity Scholarship**

Scenario 3 – Loan Recipient
Full Time 6 units: fall, spring, summer
Stafford Loan Recipient-Subsidized and Unsubsidized

$9,777   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$9,777   Subsidized & Unsubsidized Stafford Loan***
Examples Only: Assumes Eligibility by filing a FAFSA and meeting all eligibility criteria

* tuition costs based on cost per unit
** must be eligible to qualify
*** based on eligibility (assumes graduate level)

Financial Aid Assistance Scenarios

Scenario 1 – Veteran’s Benefit Recipient
Full Time 12 units: fall, spring, summer
Veteran’s Benefits – Post 9/11 GI Bill &
CBU Yellow Ribbon Program

$18,885   Cost Estimate Per Year* (Tuition/Fees)
- $18,885   GI Bill and Yellow Ribbon Benefits
$0

Scenario 2 – Grant and Loan Recipient
Full Time 12 units: fall, spring, summer
Pell, Cal Grant & Stafford Loan Recipient

$18,885   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$5,645   Pell Grant (maximum estimate)**
$9,084   Cal Grant A (maximum estimate)**
$5,500   Stafford Loan***

Scenario 3 – Loan Recipient
Full Time 12 units: fall, spring, summer
Stafford Loan Recipient-Subsidized and Unsubsidized

$18,885   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$18,750   Subsidized & Unsubsidized Stafford Loan***
Examples Only: Assumes Eligibility by filing a FAFSA and meeting all eligibility criteria

* tuition costs based on cost per unit
** must be eligible to qualify
*** based on eligibility (assumes Independent Student, Junior grade level)

CBU Online
© 2014 California Baptist University
Online and Professional Studies
10370 Hemet Street Suite 200
Riverside, California 92503
Toll-Free: 877.236.1617
Local: 951.343.3900
Fax: 951.358.1181
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