Master of Arts in Public Relations

California Baptist University's division of Online and Professional Studies gives you the opportunity to study public relations in multiple ways. The program is delivered in either a blended hybrid (weekly class meetings) or completely online (synchronous and/or asynchronous). Regardless of delivery medium, hybrid or online, students are able to reach their professional goals and earn a Master of Arts in Public Relations degree now.

Program Highlights:

  • Accelerated - Finish your degree in 12 months
  • Convenient - Designed for working students as classes are offered completely online or in blended hybrid format
  • Flexible - Complete coursework around your schedule
  • Savvy - Professional networking and public relations event participation immerses students in the latest trends and developments within the field

Program Purpose and Objectives

The Master of Arts in Public Relations (MAPR) equips students with critical thinking and professional practice skills while challenging them to integrate biblical thought with contemporary cultural concepts.  Graduates of the Master of Arts in Public Relations will exhibit creativity, confidence, and competence as they research, plan and implement action, communicate effectively and evaluate campaigns as needed to accomplish successful public relations efforts.

Maryann Pearson, Ed.D., Program Director
Maryann Pearson, Ed.D., Program Director

The demand for highly skilled, master’s level public relations practitioners, communications directors and effective leaders who possess superb communications skills and the education to inform and guide their efforts continues to grow. These employees get invited to the boardroom table, providing strategic planning, reputation management, and positioning, branding and long-term marketing communications/public relations.

Public relations practitioners who hold a Master’s Degree are well educated in business, public relations and communication theories and are tech savvy. They communicate with credibility, relevance and impact. They are standard bearers of ethical communications—champions of accuracy, truth and integrity as they lead the field.

“The Master of Arts in Public Relations is an ideal degree for students who wish to join a growing field with incredible employment opportunities. Social media direction, corporate, non-profit and educational public relations specialist are needed,” Mary Ann Pearson, OPS program director of communication studies /public relations said.

The Master of Arts in Public Relations program at CBU not only prepares students in the traditional core of corporate communication/reputation management, internal and executive communication responsibility, community relations and issues management, but includes a strong emphasis on social media direction and gaining valued skills in measuring return on investment.

CBU highlights the importance of a faith-based Christian world-view within the new MAPR program, making it different from what other schools may provide in similar programs. Students can expect to immerse themselves in the growing field of public relations as there are courses on social media, marketing and campaigns, and international public relations.

Designed for Working Professionals

CBU's Master of Arts in Public Relations program is uniquely designed for working professionals seeking to develop technical skills and leadership competencies. CBU offers both online and hybrid courses, allowing students to complete coursework around their own schedule. A master's degree in public relations from CBU will increase opportunities for career advancement, improve professional competencies, and develop interdisciplinary skills. 

Interactive Distance Learning

With small, interactive classes, MAPR students receive individual attention from dedicated instructors while also learning from the diverse experiences and perspectives of fellow scholars. This intimate setting fosters an environment that encourages students to develop interpersonal and team-building skills, while also developing professional networks and supportive relationships. Emphasizing experiential learning through practical application of theory, MAPR coursework incorporates rigorous assignments based on case studies derived from real-world scenarios as well as relevant and contemporary literature. 

Students graduating with the MAPR degree will be able to communicate effectively using traditional and social media platforms to oversee the planned action, including media relations and social media communications in public relations campaigns.

Experienced and Distinguished Faculty

Classes are taught by professors who have excelled in the business and by working professionals who emphasize the importance of research, technology, and the relationship of all media (electronic, print, online and related digital multimedia technology) to public relations in both the public and private sectors.

 

 

The links below show the growing job market in the field of Public Relations.

 

What are CBU's admissions requirements?
  • A Bachelor’s degree
  • Official sealed transcripts
  • 2 recommendations - Recommendation Form
  • Current Resume
  • 500 word essay covering these areas:

    • Purpose for entering the program
    • Long term professional goals
    • Reasons for choosing to study at California Baptist University
    • Factors that will make applicant a good MAPR candidate

     

  • Minimum GPA of 2.75 for unconditional admission and a minimum 2.5 GPA for conditional admission consideration.
How much will my education at CBU cost?
  • Approximately 33 units to graduate
  • Per unit cost is $515
How can I afford to go to CBU?
  • Financial assistance is available
  • The first step is to fill-out the FAFSA at www.fafsa.ed.gov
  • CBU’s FAFSA School Code: 001125
Contact Admissions

Phone: 951.343.3900
Email: cbuonline@calbaptist.edu


Master of Arts in Public Relations

Master of Arts in Public Relations Major Program (33 units)

Prerequisites
No prerequisite courses; however, applicants should have one of the following: 1. A baccalaureate degree that demonstrates undergraduate preparation in common curriculum requirements including courses in journalism, communications, education, public administration, or public policy, and or significant work experience in a related field. OR 2. A baccalaureate degree in any discipline supplemented with work experience in public relations, communications, journalism or a related field.

Core Requirements (33 units)

History and Theory of Public Relations
Public Relations Research and Evaluation
Legal, Ethical and Social Foundations of Public Relations
Specialized Writing for Public Relations
Critical Thinking and Crisis Management
New Media Strategies
Public Relations Campaigns: Social and Physical
Public Relations Management and Leadership
Marketing and Communications Programs
International Public Relations
Comprehensive Capstone

Financial Aid Assistance Scenarios

Scenario 1 – Veteran’s Benefit Recipient
Full Time 9 units: fall, spring, summer
Veteran’s Benefits – Post 9/11 GI Bill &
CBU Yellow Ribbon Program

$14,403   Cost Estimate Per Year* (Tuition/Fees)
- $14,403   GI Bill and Yellow Ribbon Benefits
$0

Scenario 2 – Tuition Reimbursement and Loan Recipient
Full Time 9 units: fall, spring, summer
Tuition Reimbursement and Loan Recipient

$14,403   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$2,500   Employer Tuition Reimbursement**

Scenario 3 – Loan Recipient
Full Time 9 units: fall, spring, summer
Stafford Loan Recipient-Subsidized and Unsubsidized

$14,403   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$14,403   Subsidized & Unsubsidized Stafford Loan***
Examples Only: Assumes Eligibility by filing a FAFSA and meeting all eligibility criteria

* tuition costs based on cost per unit
** must be eligible to qualify
*** based on eligibility (assumes graduate level)

Financial Aid Assistance Scenarios

Scenario 1 – Veteran’s Benefit Recipient
Full Time 6 units: fall, spring, summer
Veteran’s Benefits – Post 9/11 GI Bill &
CBU Yellow Ribbon Program

$9,777   Cost Estimate Per Year* (Tuition/Fees)
- $9,777   GI Bill and Yellow Ribbon Benefits
$0

Scenario 2 – Scholarship and Loan Recipient
Full Time 6 units: fall, spring, summer
Scholarship and Loan Recipient

$9,777   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$2,500   Disablity Scholarship**

Scenario 3 – Loan Recipient
Full Time 6 units: fall, spring, summer
Stafford Loan Recipient-Subsidized and Unsubsidized

$9,777   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$9,777   Subsidized & Unsubsidized Stafford Loan***
Examples Only: Assumes Eligibility by filing a FAFSA and meeting all eligibility criteria

* tuition costs based on cost per unit
** must be eligible to qualify
*** based on eligibility (assumes graduate level)

Financial Aid Assistance Scenarios

Scenario 1 – Veteran’s Benefit Recipient
Full Time 12 units: fall, spring, summer
Veteran’s Benefits – Post 9/11 GI Bill &
CBU Yellow Ribbon Program

$18,885   Cost Estimate Per Year* (Tuition/Fees)
- $18,885   GI Bill and Yellow Ribbon Benefits
$0

Scenario 2 – Grant and Loan Recipient
Full Time 12 units: fall, spring, summer
Pell, Cal Grant & Stafford Loan Recipient

$18,885   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$5,645   Pell Grant (maximum estimate)**
$9,084   Cal Grant A (maximum estimate)**
$5,500   Stafford Loan***

Scenario 3 – Loan Recipient
Full Time 12 units: fall, spring, summer
Stafford Loan Recipient-Subsidized and Unsubsidized

$18,885   Cost Estimate Per Year* (Tuition/Fees)

Financial Aid Assistance Options
$18,750   Subsidized & Unsubsidized Stafford Loan***
Examples Only: Assumes Eligibility by filing a FAFSA and meeting all eligibility criteria

* tuition costs based on cost per unit
** must be eligible to qualify
*** based on eligibility (assumes Independent Student, Junior grade level)

CBU Online
© 2014 California Baptist University
Online and Professional Studies
10370 Hemet Street Suite 200
Riverside, California 92503
Toll-Free: 877.236.1617
Local: 951.343.3900
Fax: 951.358.1181
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