The importance of social media and PR

September 15, 2014 - By Brianna Nelson

California Baptist University Online and Professional students participated in an online survey to determine which social media platform CBU Online students prefer.

Roughly 47% of students responded that the preferred Facebook for social media use. 21% of students preferred Instagram to other forms of social media, while 9% of students preferred Twitter.

Social media has become one of the most influential sources of news today. Many companies and organizations are turning to social media to use as marketing, public relations and informational tool. However, using social media has become such a vital asset for companies, many are only turning to professionals with proper training.

California Baptist University’s Online and Professional Studies Bachelor of Arts in Public Relations prepares graduates for careers within the realm of media. Graduates of the online public relations degree program will learn the skills of writing, campaigning all of different platforms, including social media, blogs, print and multimedia.

CBU Online’s Masters of Arts in Public Relations program is tailored for the working adult looking to advance their career. With the growing importance of social media in PR and media jobs, a Master of Arts in Public Relations is ideal for working adults looking to advanced in their career into management positions.

Why CBU Online?

If you’re ready to advance your knowledge, skills and career, then CBU online is the place for you. California Baptist University’s Online and Professional Studies MAPR Program is set to position you to reach your professional goals, advance your career and compete effectively for a range of leadership roles in an array of organizational environments, in the public, private, not-for-profit and religious sectors. Through CBU’s MAPR program students cover a breadth of knowledge that confidently prepares them to pursue their professional goals.

With small, interactive classes, master in public relations students receive individual attention from dedicated and passionate instructors while also learning from the diverse experiences and perspectives of fellow scholars. This intimate setting fosters an environment that encourages students to develop interpersonal and team-building skills, while also developing professional networks and supportive relationships. Emphasizing experiential learning through practical application of theory, MAPR coursework incorporates rigorous assignments based on case studies derived from real-world scenarios as well as relevant and contemporary literature. 

The classes within the OPS MAPR program are offered in two formats—a hybrid format involving face-to-face interactions on the main campus or at one of our education centers, coupled with a significant online enhancement, and an online format that allows students to work at their own pace—utilizing a convenient, accelerated schedule with the most current technology to support live interactions between students and faculty. CBU’s MAPR program is uniquely designed for working professionals seeking an opportunity to take accelerated college courses while being able to complete their coursework around their own schedule.

Take the Next Step

To learn more about the many rewarding opportunities that come with the masters degree public relations and public relations bachelor degree programs, please attend an upcoming Information session or contact admissions at 951.343.3900 or via email

Information Request Form

Advance your education. Your career. Your purpose.

To learn more about the programs offered by CBU/online, please complete the information request form, or call an admissions counselor today at 877-CBU-5284.