Communication


Masters Degree


Degree Details
  • Required Major Units
    30
  • Cost Per Unit
    $580
  • Estimated Major Cost
    $17k
  • Avg. Completion (Months)
    12
  • Accreditation
    WASC Accredited

Apply Now

Master of Arts in Strategic Communication



Overview

The online Master of Arts in Strategic Communication degree program is designed to deepen students’ understanding of the historical, cultural, social, global, and political dimensions of communication. In doing so, coursework will equip students with the tools to examine the role of communication in all areas of life while challenging them to integrate biblical thought within contemporary cultural concepts. Students will understand and use communication research principles and theories to explore and examine communication phenomena and behavior to further analyze the broad-based field of communication studies. Students will develop communication programs and campaigns for work in strategic communication, public relations and media. Graduates of the Master of Arts in Strategic Communication program will exhibit values of professional and academic integrity, ethics, diversity, collegiality, community engagement, and proficiency in analyzing the role of a Christian worldview in all facets of communication.

The demand for highly skilled, master's level strategic communication practitioners, directors, and leaders who possess superb research and communication skills continues to grow. CBU Online trains and educates professionals who wish to join or advance in this expanding field by providing them with an excellent learning experience that is innovative and interactive. Network with other professionals, gain practical and applicable experience, and apply theoretical concepts to real world situations all while earning a communications degree online.

The discipline of communication is not only necessary; it is foundational to today’s growing businesses, non-profits, and organizations. Strategic Communication practitioners who hold a master's degree are well-educated in social media and communication theories. They communicate with credibility, relevance, and impact and are standard bearers of ethical communications. They are champions of accuracy, truth, and integrity as they lead the field.

Consistently, business leaders have identified that potential employees must have effective communication skills and be able to work collaboratively with people of diverse backgrounds.  An online master's degree in communication offers a wide variety of career opportunities in the areas of business management, public health communication, community relations, government, public affairs, international trade, conflict mediation, advertising and market research, foreign service, teaching, and law. An online master's degree in communications allows individuals to have a competitive advantage and stand out in the marketplace by exhibiting skills that can only be learned through studying communications at the graduate level.

Student Testimonials

Consistent with the University student outcomes, upon completion of the Master of Arts in Strategic Communication degree, graduates will be able to:

  1. Research and evaluate various components of communication to understand communication phenomena and behaviors.
  2. Apply philosophical and theoretical components of ethics to the legal, ethical and social foundations of communication and the strategic communication process.
  3. Explain and analyze strategic communication management and leadership methods, theories and best practices for effective communication.
  4. Utilize digital trends in strategic communication to effectively communicate with various audiences.
  5. Evaluate the historical and theoretical components of strategic communication. 
  6. Utilize communication research to determine how theoretical approaches of communication influence human interaction, societal influence and communication phenomena.
  7. Evaluate and use persuasive and rhetorical communication techniques in strategic communication.
  8. Analyze and explain the influence of media effects on human behavior and communication phenomena.
  9. Evaluate industry standards of communication to develop effective strategic communication programs.

Apply Now

Course Requirements

Prerequisites

No prerequisite courses; however, applicants should have one of the following: 1. A baccalaureate degree that demonstrates undergraduate preparation in common curriculum requirements including courses in journalism, communications, education, public administration, or public policy, and or significant work experience in a related field. OR 2. A baccalaureate degree in any discipline supplemented with work experience courses in public administration, organizational theory, or public policy. b. A baccalaureate degree in any discipline supplemented with a minimum of five years managerial experience in either the public or private sector.

Core Requirements (30 units)

Advanced Communication Theory

Advanced Communication Theory

This course provides a survey of theoretical perspectives on communication including a broad history of milestones and current theoretical models. This course is designed to expose students to communication theory through readings, discussion, research, and writing. Students will learn how communication theories are developed, analyzed, evaluated and applied. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2019
COM505 AE Session 1
09/03/2019
10/27/2019
Online N/A N/A Romo, Sandra Jean
Fall 2020
COM505 AE Session 1
08/31/2020
10/25/2020
Online N/A N/A Staff
Communication Research and Evaluation

Communication Research and Evaluation

Students will learn research, design and strategy, including methods, experiments, content analysis, and focus groups. Students will also learn how to identify problems in research methods and evaluate current research about these problems. This course will provide students with basic tools to conduct their own research. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2019
COM510 AE Session 2
10/28/2019
12/22/2019
Online N/A N/A Powers, John J
Spring 2020
COM510 BE Session 1
01/06/2020
03/01/2020
Online N/A N/A Staff
Summer 2020
COM510 AE Session 1
05/04/2020
06/28/2020
Online N/A N/A Staff
Spring 2021
COM510 BE Session 1
01/04/2021
02/28/2021
Online N/A N/A Staff
Summer 2021
COM510 AE Session 1
05/03/2021
06/27/2021
Online N/A N/A Staff
Communication Management, Leadership and Decision - Making

Communication Management, Leadership and Decision - Making

Explores the communication management process for the private, public and non-profit sectors to develop and analyze messages used in the processes of leadership, including motivation, inspiration, and decision-making. Students will engage in the study of human communication practices and theories along with their relations to effective leadership and decision-making to produce change. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2019
COM520 AE Session 2
10/28/2019
12/22/2019
Online N/A N/A Leinen, Shannon M.
Spring 2020
COM520 AE Session 1
01/06/2020
03/01/2020
Online N/A N/A Staff
Fall 2020
COM520 AE Session 2
10/26/2020
12/20/2020
Online N/A N/A Staff
Spring 2021
COM520 AE Session 1
01/04/2021
02/28/2021
Online N/A N/A Staff
Media Effects on Communication Behavior

Media Effects on Communication Behavior

This course will explore media?s social, political and cultural effects. Media including those who produce it have the power to influence society. Students will be able to critically approach media effects theory and understand how media influences people. This course will focus on the complex interrelationships between consumption of media content and the motives beliefs, feelings, and behaviors of people. Students will also critically analyze theories and apply them to current media coverage and think about the future of media effects. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2019
COM525 AE Session 1
09/03/2019
10/27/2019
Online N/A N/A Romo, Sandra Jean
Fall 2020
COM525 AE Session 1
08/31/2020
10/25/2020
Online N/A N/A Staff
Strategic Communication Programming and Campaigns

Strategic Communication Programming and Campaigns

Examines the practice of strategic communication through traditional and new media for the development of effective communication programs and campaigns. Focuses on the theory and practice of strategic communication, using research and action to explore how organizations use purposeful communication to achieve their organizational goals through comprehensive communication programming and campaigns. (3 units)


Semester Course Section Dates Location Days Time Instructor
Summer 2020
COM540 AE Session 1
05/04/2020
06/28/2020
Online N/A N/A Staff
Summer 2021
COM540 AE Session 1
05/03/2021
06/27/2021
Online N/A N/A Staff
Digital Trends in Strategic Communication

Digital Trends in Strategic Communication

This course will examine the shift from print to digital media as an ever-evolving phenomenon. The impact of new communication technologies, changed political mobilization, and social networks. Students will gain an understanding of analyses applied to digital communication and apply methodologies to contemporary questions about media, technology, sociality, and society in a variety of settings. Students will establish both theoretical and experiential foundations for making personal decisions and judgments regarding the relationship between mediated communication and community including the Christian community. (3 units)


Semester Course Section Dates Location Days Time Instructor
Spring 2020
COM555 AE Session 2
03/02/2020
04/26/2020
Online N/A N/A Staff
Spring 2021
COM555 AE Session 2
03/01/2021
04/25/2021
Online N/A N/A Staff
Communication Ethics

Communication Ethics

This course is an extensive study of the philosophy and practice of ethics in communication. Students will learn to analyze and evaluate ethical problems and gain skills to approach these situations with honesty, sincerity, and confidence. Special emphasis is given to ethical behavior for communication in the digital age. (3 units)


Semester Course Section Dates Location Days Time Instructor
Summer 2020
COM560 BE Session 2
06/29/2020
08/23/2020
Online N/A N/A Staff
Summer 2021
COM560 BE Session 2
06/28/2021
08/22/2021
Online N/A N/A Staff
Social Influence and Persuasion

Social Influence and Persuasion

Examines persuasion from a variety of perspectives and considers how the target, the techniques, the source, the message, and the channel of communication all interplay in persuasion and influence. Emphasizes major social scientific theoretical perspectives and concepts related to persuasion and social influence processes. Focuses on the development of persuasive communication techniques from a rhetorical perspective. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2019
COM580 AE Session 2
10/28/2019
12/22/2019
Online N/A N/A Romo, Sandra Jean
Fall 2020
COM580 AE Session 2
10/26/2020
12/20/2020
Online N/A N/A Staff
Applied Communication Research

Applied Communication Research

An in-depth experience that requires the integration of theory and practical experience in strategic communication. Applications of both data and interpretation in strategic communication will be explored in the development of a comprehensive research project. (3 units)


Semester Course Section Dates Location Days Time Instructor
Summer 2020
COM595 AE Session 1
05/04/2020
06/28/2020
Online N/A N/A Staff
Spring 2021
COM595 AE Session 1
01/04/2021
02/28/2021
Online N/A N/A Staff
Summer 2021
COM595 AE Session 1
05/03/2021
06/27/2021
Online N/A N/A Staff
Communication Capstone Project

Communication Capstone Project

A strategic communication experience that uses the integration of theory and practical experience to design and implement a creative project. This capstone course requires students to create a project that is related to or utilizes concepts of strategic communication. Prerequisite: COM595; Program Director Approval. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2019
COM599 AE Session 2
10/28/2019
12/22/2019
Online N/A N/A Romo, Sandra Jean
Spring 2020
COM599 AE Session 2
03/02/2020
04/26/2020
Online N/A N/A Staff
Summer 2020
COM599 AE Session 2
06/29/2020
08/23/2020
Online N/A N/A Staff
Fall 2020
COM599 AE Session 2
10/26/2020
12/20/2020
Online N/A N/A Staff
Spring 2021
COM599 AE Session 2
03/01/2021
04/25/2021
Online N/A N/A Staff
Summer 2021
COM599 AE Session 2
06/28/2021
08/22/2021
Online N/A N/A Staff

Faculty

Sandra Romo

Sandra Romo, Ph.D.

Program Director

Associate Professor of Communication / Director of M.A. in Strategic Communication

Office Phone: (951) 343-2173
Email: sromo@calbaptist.edu
Department: Arts & Sciences
Tae Sung

Tae Sung, Ph.D.

Associate Professor of English / Director of University Writing Center

Office Phone: (951) 552-8992
Email: tsung@calbaptist.edu
Department: Arts & Sciences

Admission Requirements

  • A Bachelor’s degree
  • Minimum GPA of 2.5 for conditional admission; 2.75 GPA for unconditional admission consideration
  • Official sealed transcripts
  • 500 word personal statement covering these areas:

    • Purpose for entering the program
    • Long term professional goals
    • Reasons for choosing to study at California Baptist University

Step 1:

Apply Online

Step 1a:

Complete the financial aid application: FAFSA
CBU FAFSA School Code: 001125

Step 2:

Your personal admissions counselor will contact you to assist with enrollment, registration and financing your education

Step 3:

Student will supply official transcripts to admissions counselor

Step 4:

Admissions counselor will meet with you to complete the registration process and provide an estimated financial aid award/education financing plan*

Step 5:

Admissions counselor will introduce you to your Academic “One Stop Advisor” to complete your academic degree plan and assist you in navigating your academic career to graduation.





*Student may begin class once this step has been completed

This serves as an admissions process general guide, may vary based on transfer units, test scores, etc. See your admissions counselor for your personal enrollment plan.

Tuition & Financial Aid

Live your purpose. Follow your passion. CBU Online is dedicated to helping you achieve your goals. Earning your degree at CBU Online is a short term investment with long term dividends.

  • A cost effective education with financial aid options
  • Apply for aid by completing the FAFSA, work individually with caring staff to explore financing options to complete your education
  • Grants, Scholarships, Veteran’s Benefits, Employer Tuition Assistance, Student Loans and Financing Plans available for those who qualify
  • Yellow Ribbon Military Friendly School

Find and secure the resources you need to finance your educational investment. CBU Online works hard to provide an affordable and valuable education. We can help you identify, understand, and seek qualification for a variety of financing and financial aid options.

The first step is to fill-out the FAFSA at www.fafsa.ed.gov

CBU’s FAFSA School Code: 001125

Click here for more Information about Financial Aid at CBU Online

Contact Us


Admissions

Phone: 951-343-3927
877-228-5657
Email: cbuonline@calbaptist.edu

CBU Online & Professional Studies Division

Phone: 951-343-3900
Email: cbuonline@calbaptist.edu

Financial Aid

Phone: 951-343-4236
Email: finaidops@calbaptist.edu

Student Accounts

Phone: 951-343-4371
Email: studentaccounts@calbaptist.edu

Disability Services

Phone: 951-343-2190
Email: dss@calbaptist.edu