Public Relations


Masters Degree


Degree Details
  • Required Major Units
    33
  • Cost Per Unit
    $563
  • Estimated Major Cost
    $19k
  • Avg. Completion (Months)
    12
  • Accreditation
    WASC Accredited

Apply Now

Master of Arts in Public Relations



Overview

The online Master of Arts in Public Relations degree program (MAPR) equips students with critical thinking and professional practice skills while challenging them to integrate biblical thought with contemporary cultural concepts.  Graduates of the online Master of Arts in Public Relations degree will exhibit creativity, confidence, and competence as they research, plan and implement action, communicate effectively and evaluate campaigns as needed to accomplish successful public relations efforts.

The demand for highly skilled, master’s level public relations practitioners, communications directors and effective leaders who possess superb communications skills and the education to inform and guide their efforts continues to grow. These employees get invited to the boardroom table, providing strategic planning, reputation management, and positioning, branding and long-term marketing communications/public relations.

Public relations practitioners who hold a Master’s Degree are well educated in business, public relations and communication theories and are tech savvy. They communicate with credibility, relevance and impact. They are standard bearers of ethical communications—champions of accuracy, truth and integrity as they lead the field. The online Master of Arts in Public Relations degree program at CBU Online not only prepares students in the traditional core of corporate communication/reputation management, internal and executive communication responsibility, community relations and issues management, but includes a strong emphasis on social media direction and gaining valued skills in measuring return on investment.

Consistent with the University student outcomes, upon completion of the Master of Arts in Public Relations degree, graduates will be able to:

  1. Research, analyze and synthesize data regarding various audiences involved in strategic public relations campaigns. 
  2. Effectively use traditional and social media platforms to oversee the planned action; including media relations, social media communications in public relations campaigns
  3. Evaluate various components of public relations efforts to determine the success and the modifications needed to achieve the goals of the campaigns.
  4. Demonstrate an understanding of the history and theories of public relations. 
  5. Analyze and synthesize legal, social, and ethical public relations practices.
  6. Analyze integrated marketing and communication programs according to industry standards.
  7. Synthesize concepts and theories involving public relations leadership and management.
  8. Identify communications concepts related to public relations campaigns and strategies.
  9. Demonstrate understanding and synthesis of international public relations including the historical perspective and practical application of public relations in this age of globalization.

Apply Now

Course Requirements

Prerequisites

No prerequisite courses; however, applicants should have one of the following: 1. A baccalaureate degree that demonstrates undergraduate preparation in common curriculum requirements including courses in journalism, communications, education, public administration, or public policy, and or significant work experience in a related field. OR 2. A baccalaureate degree in any discipline supplemented with work experience in public relations, communications, journalism or a related field.

Core Requirements (33 units)

History and Theory of Public Relations

History and Theory of Public Relations

This course traces the historical development of the intellectual and theoretical foundations of public relations beginning with Ivy Lee who evolved his philosophy in 1906 into the Declaration of Principles, the first articulation of the concept that public relations practitioners have a responsibility that extends beyond obligations to the clients and continuing through Chet Burger who practiced modern public relations and brought the field through the age of television. This course provides an understanding of the history, principles and ethical practices while engaging with a Christian worldview regarding public relations practice. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2016
PRL505 AE Session 2
10/31/2016
12/23/2016
Online N/A N/A Pearson, MaryAnn
Spring 2017
PRL505 AE Session 2
03/06/2017
04/30/2017
Online N/A N/A Staff
Fall 2017
PRL505 AE Session 2
10/30/2017
12/23/2017
Online N/A N/A Staff
Spring 2018
PRL505 AE Session 2
03/05/2018
04/29/2018
Online N/A N/A Staff
Public Relations Research and Evaluation

Public Relations Research and Evaluation

Students enrolled in this course learn to effectively use tools and techniques, including statistical analysis and evaluation of data gathered through online and social media surveys. Students draft and create projects and learn to promote and influence through effective, strategic public relations plans measured by effective tools. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2016
PRL510 AE Session 1
09/06/2016
10/30/2016
Online N/A N/A Romo, Sandra Jean
Fall 2017
PRL510 AE Session 1
09/05/2017
10/29/2017
Online N/A N/A Staff
Legal, Ethical and Social Foundations of Public Relations

Legal, Ethical and Social Foundations of Public Relations

A course exploring the important role of ethical and legal issues and their relation to the social foundation of public relations in this time of social media and online communication. Norms of ethical behavior in today's society in a professional and personal are analyzed. Various codes of ethics are read, reviewed and analyzed as compared with various case studies. Students to identify analyze and prepare reponses to ethical and legal situations that arise in the private and public sector. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2016
PRL515 AE Session 1
09/06/2016
10/30/2016
Online N/A N/A Tingle, Melissa Naomi
Fall 2017
PRL515 AE Session 1
09/05/2017
10/29/2017
Online N/A N/A Staff
Specialized Writing for Public Relations

Specialized Writing for Public Relations

This course examines the essentials of public relations writing, emphasizing strategic thinking and compositional precision. Students will master writing professional communication pieces for media and other various audiences including internal and external communication pieces. (3 units)


Semester Course Section Dates Location Days Time Instructor
Spring 2017
PRL520 AE Session 1
01/09/2017
03/05/2017
Online N/A N/A Staff
Spring 2018
PRL520 AE Session 1
01/08/2018
03/04/2018
Online N/A N/A Staff
Critical Thinking and Crisis Management

Critical Thinking and Crisis Management

Introduction to the concept of critical thinking and its practical application to a variety of public relations challenges and opportunities; emphasis on formulating and evaluating problems from multiple perspectives. (3 units)


Semester Course Section Dates Location Days Time Instructor
Spring 2017
PRL530 AE Session 1
01/09/2017
03/05/2017
Online N/A N/A Staff
Spring 2018
PRL530 AE Session 1
01/08/2018
03/04/2018
Online N/A N/A Staff
New Media Strategies

New Media Strategies

This course examines the art and theory of media relations from the public relations perspective. Students analyze the state of contemporary media. Special emphasis is on the advent of the internet, the rise of citizen journalism, and the impact of blogs and social media. (3 units)


Semester Course Section Dates Location Days Time Instructor
Spring 2017
PRL540 AE Session 2
03/06/2017
04/30/2017
Online N/A N/A Staff
Spring 2018
PRL540 AE Session 2
03/05/2018
04/29/2018
Online N/A N/A Staff
Public Relations Campaigns: Social and Physical

Public Relations Campaigns: Social and Physical

The purpose of this course is to equip students with the knowledge and skills needed to research, plan and implement effective public relations campaigns that incorporate social media and physical public relations platforms. (3 units)


Semester Course Section Dates Location Days Time Instructor
Summer 2017
PRL550 AE Session 1
05/08/2017
07/02/2017
Online N/A N/A Staff
Summer 2018
PRL550 AE Session 1
05/07/2018
07/01/2018
Online N/A N/A Staff
Public Relations Management and Leadership

Public Relations Management and Leadership

The purpose of this course is to equip students with the knowledge, skills and strategies needed to accomplish effective leadership as a public relations practitioner. Students will study theories with an emphasis on servant and transformational leadership and assessment of growth and skills enhancement, team forming building and motivation. (3 Units)


Semester Course Section Dates Location Days Time Instructor
Summer 2017
PRL560 AE Session 1
05/08/2017
07/02/2017
Online N/A N/A Staff
Summer 2018
PRL560 AE Session 1
05/07/2018
07/01/2018
Online N/A N/A Staff
Marketing and Communications Programs

Marketing and Communications Programs

The purpose of this course is to teach students to plan, evaluate and implement integrated marketing and communications programs utilizing public relations strategies in concert with advertising and other marketing disciplines; emphasis on research, case studies and campaign development. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2016
PRL570 AE Session 2
10/31/2016
12/23/2016
Online N/A N/A Pearson, MaryAnn
Summer 2017
PRL570 AE Session 2
07/03/2017
08/27/2017
Online N/A N/A Staff
Summer 2018
PRL570 AE Session 2
07/02/2018
08/26/2018
Online N/A N/A Staff
International Public Relations

International Public Relations

The purpose of this course is to equip students with the historical perspective and practical application of international public relations. Students will study international public relations theory, practice and political communication as it relates to public relations in the age of globalization. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2016
PRL580 AE Session 2
10/31/2016
12/23/2016
Online N/A N/A Pearson, MaryAnn
Fall 2017
PRL580 AE Session 2
10/30/2017
12/23/2017
Online N/A N/A Staff
Comprehensive Capstone

Comprehensive Capstone

Student will write a paper that identifies a public relations problem or issue in communications, administration, media or business. This comprehensive paper is driven by theory and practices learned through the course work. A minimum of six to eight of the courses content areas should be reflected in the paper. (3 units)


Semester Course Section Dates Location Days Time Instructor
Fall 2016
PRL597 AE Session 2
10/31/2016
12/23/2016
Online N/A N/A Pearson, MaryAnn
Spring 2017
PRL597 AE Session 2
03/06/2017
04/30/2017
Online N/A N/A Staff
Summer 2017
PRL597 AE Session 2
07/03/2017
08/27/2017
Online N/A N/A Staff
Fall 2017
PRL597 AE Session 2
10/30/2017
12/23/2017
Online N/A N/A Staff
Spring 2018
PRL597 AE Session 2
03/05/2018
04/29/2018
Online N/A N/A Staff
Summer 2018
PRL597 AE Session 2
07/02/2018
08/26/2018
Online N/A N/A Staff

Faculty

Mary Ann Pearson

Mary Ann Pearson, Ed.D., APR

Program Director

Associate Professor of Public Relations / Chair of Arts & Sciences / Program Director of Bachelor of Arts and Masters of Arts in Public Relations

Office Phone: (951) 343-3967
Email: mpearson@calbaptist.edu
Department: Arts & Sciences
Dirk Davis

Dirk Davis, Ed.D.

Associate Vice President for Academics / Professor of Education

Office Phone: (951) 343-3905
Email: ddavis@calbaptist.edu
Department: Education
Brett Provance

Brett Scott Provance, Ph.D.

Associate Professor of Humanities

Office Phone: (951) 343-5561
Email: bprovance@calbaptist.edu
Department: History & Government

Admission Requirements

  • A Bachelor’s degree
  • Minimum GPA of 2.75 for unconditional admission; 2.5 GPA for conditional admission consideration
  • Official sealed transcripts
  • 2 recommendations - Recommendation Form
  • Current Resume
  • 500 word essay covering these areas:

    • Purpose for entering the program
    • Long term professional goals
    • Reasons for choosing to study at California Baptist University

Step 1:

Apply Online

Step 1a:

Complete the financial aid application: FAFSA
CBU FAFSA School Code: 001125

Step 2:

Your personal admissions counselor will contact you to assist with enrollment, registration and financing your education*

Step 3:

Student will supply official transcripts to admissions counselor

Step 4:

Admissions counselor will meet with you to complete the registration process and provide an estimated financial aid award/education financing plan

Step 5:

Admissions counselor will introduce you to your Academic “One Stop Advisor” to complete your academic degree plan and assist you in navigating your academic career to graduation.





*Student may begin class once this step has been completed

This serves as an admissions process general guide, may vary based on transfer units, test scores, etc. See your admissions counselor for your personal enrollment plan.

Tuition & Financial Aid

Live your purpose. Follow your passion. CBU Online is dedicated to helping you achieve your goals. Earning your degree at CBU Online is a short term investment with long term dividends.

  • A cost effective education with financial aid options
  • Apply for aid by completing the FAFSA, work individually with caring staff to explore financing options to complete your education
  • Grants, Scholarships, Veteran’s Benefits, Employer Tuition Assistance, Student Loans and Financing Plans available for those who qualify
  • Yellow Ribbon Military Friendly School

Find and secure the resources you need to finance your educational investment. CBU Online works hard to provide an affordable and valuable education. We can help you identify, understand, and seek qualification for a variety of financing and financial aid options.

The first step is to fill-out the FAFSA at www.fafsa.ed.gov

CBU’s FAFSA School Code: 001125

Click here for more Information about Financial Aid at CBU Online

Contact Us


Admissions

Phone: 951-343-3927
877-228-5657
Email: cbuonline@calbaptist.edu

CBU Online & Professional Studies Division

Phone: 951-343-3900
Email: cbuonline@calbaptist.edu

Financial Aid

Phone: 951-343-3914
Email: zsmith@calbaptist.edu

Student Accounts

Phone: 951-343-4371
Email: studentaccounts@calbaptist.edu

Disability Services

Phone: 951-343-2190
Email: dss@calbaptist.edu