Faculty

Christina Gonzalez

Christina Maria Gonzalez, Ed.D.

Associate Professor of Business/ Department Chair, Business/ Program Coordinator of Bachelors of Science in Marketing

Office Phone: (951) 343-2199
Email: cgonzalez@calbaptist.edu
Department: Business
Office Location: Tyler Plaza
Office Hours: Please contact for an appointment

Education

Degree Major Emphasis Institution Date
B.S. Management Pepperdine University 2001
MBA Business California Baptist University 2011
EdD Organizational Change & Leadership University of Southern California 2019

Classes Taught

CIS 265 Information Systems Essentials

CIS 270 Business IT ApplicationMKT 323 Marketing Research

MKT 313 Retailing and Merchandising

MKT 323 Marketing Research

MKT 333 Principles of Marketing

MKT 353 Integrated Marketing Communications

MKT 458 Consumer Behavior

MKT 463 Marketing Management

BUS 334 International Business

BUS 337 Management with Biblical FoundationBUS 349 Communications Strategy in Management

BUS 485 Business Policy and Strategy

BUS 530 Marketing Management

Academic Areas / Scholarly Interests

  • Integrated Marketing Communications
  • Experiential Marketing
  • Consumer Segmentation
  • Multicultural Marketing
  • Management
  • Leadership
  • Communications
  • Operations
  • International Business
  • Organizational Behavior

Community Service / Involvement

Advisory Board Member for the University of Southern California

AMA Member at large

Saint Catherine of Alexandria (K-8) school: Board member

Notre Dame High School: Board member

Interests / Hobbies / Travel / Family

  • Camping with my family
  • Playing soccer
  • Watching College football
  • Traveling internationally

Personal Quote / Scripture / Philosophy of Education

Joshua 1:9, " Have I not commanded you?  Be strong and courageous.  Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go."